A private space for
Austin's most important weeks.
Arena Hall, an exclusive members-first venue hosting invitation-only activations. We sit in the heart of South Congress, steps away from the energy, behind a door not everyone gets through.
You are not renting four walls. You are buying into a world — a room curated so the right people, at the right moment, can do their most important work.
One building. Many rooms.
Endless ways to stage a moment.
19,500 square feet of total event space across two floors plus outdoor areas, organized into distinct but connected zones: arrivals, lounges, main moments, green rooms, content corners, and after-hours pockets. Think of it as three distinct experiences in one building: an active, flexible ground floor; a more intimate, curated second floor; and outdoor space, all connected and all yours.
& ADA
Front Garden Patio
The first impression. A landscaped, open arrival zone — awnings, terracotta, gravel underfoot — that sets the tone before guests are inside. It softens the entry, manages flow, and adds meaning to site capacity and event flow for full buyouts.
The Dining Room & The Patio
The heart of the building. Long communal booths in the center and perimeter table seating under a pitched roof and a landscape mural anchors the headline dinner; the Dining Room carries a residential, members-club warmth. Just off the Dining Room, the adjacent Patio extends the space outdoors — an open-air continuation ideal for cocktail overflow, evening hangs, or a quieter pocket during a larger event.
The Dining Room1 / 2
The Patio2 / 2
The Parlor1 / 5
The Drawing Room2 / 5
The Expedition Room3 / 5
The Vinyl Room4 / 5
The Assembly Room5 / 5The Private Rooms
Five panelled rooms, with their own individual character, that do the quiet, high-value work of any great activation. Each can be programmed independently — so the headline event keeps moving while the real conversations happen on the side.
The Living Room
A light-filled, timber-framed lounge gathered beneath a skylit ceiling and a centerpiece olive tree. Soft seating clusters, library shelves, and warm lamplight make it the social heart of the building — equally suited to an easy welcome, breakout conversation, or the moment between moments.
The Jewel Box1 / 2
The Approach2 / 2The Jewel Box
A glittering brass-and-glass bar perched on the club's second level, framed by skyline windows and checkerboard marble. Behind a velvet curtain and a wall of curiosities, it's the after-dark heart of the building — intimate, theatrical, and made for a nightcap that feels like a secret.
The Back Courtyard
A more enclosed outdoor zone with travertine, river stone, and structure — the natural home for immersive builds, branded lounges, or fresh air with privacy. It pairs directly with the interior, so guests flow indoors-to-out without a hard transition.
Two connected levels, linked by both elevator and stair, give you a single property that flows from arrival to after-hours. Stage the welcome, the headline moment, intimate breakouts, and the late-night nightcap as distinct zones — each with its own character, all under one roof, with guests moving seamlessly between them.
Put a star on South Congress.
That star is us.
You are within a short walk of the hotels your guests are checked in to, the restaurants they want a table at, and the festival footprints driving their week.
South Congress, Austin — starred at 108 W Gibson St, in the middle of the action.
The most-walked street in Austin. Keeping it local, just with a private door on it.
South Congress isn't just another Austin street — it's one of the most-walked, most-photographed stretches of road in the country. On peak days, hundreds of thousands of people move up and down this corridor, drawn by its mix of historic architecture, independent shops, and iconic local haunts. Think of it as Austin's Abbot Kinney: a place where decades of stories, music, and culture have been preserved, not paved over.
That walkability is your unfair advantage. From Arena Hall, your guests can step out and instantly feel the energy of Austin Motel, Hotel San José, Jo's Coffee, Home Slice, Hotel Saint Cecilia, and the rest of the South Congress lineage — all within a compact, highly walkable grid. It's the kind of neighborhood that already has a global reputation; you're simply choosing where your brand shows up within it.
And yet, for all that street-level buzz, truly private, invitation-only spaces on South Congress are almost nonexistent. That's why Arena Hall matters now: as peak seasons get busier and more crowded, the ability to anchor your activation in a calm, controlled, members-first environment — while still being in the center of everything — becomes a strategic asset. You're not asking guests to travel to the experience; you're creating a quiet, elevated world right in the middle of where everyone already wants to be.
Built for the high-stakes, high-touch format.
Intimate enough to be exclusive, substantial enough to matter. A few formats we are made for.
Paddock Club investor & partner summit
An invite-only evening for team sponsors, investors, and top clients. Guests arrive via valet to a calm, candlelit Arena Hall — welcome cocktails in the front garden, food stations across the main level, nightcap conversations in the back courtyard. The right people in the right room: no public, no press, no chaos.
Team & talent green room + media lounge
A hybrid back-of-house HQ steps from the action. Private rooms convert into talent green rooms, press interview rooms, and deal-making spaces, while the open-air patio and courtyard serve as a relaxed partner lounge. The split-level layout protects privacy and flow as talent, executives, and media move between zones.
Film premiere after-party
A red-carpet-caliber celebration that feels like a private world just off the chaos. Valet and a step-and-repeat at the garden, a DJ or live set across the split-level, branded bars, and quieter courtyard pockets for press and sponsor moments — up to 500 guests on a full buyout for executives, cast, and partners.
Live content & podcast hub
A week-long home base for a studio or media brand. Private rooms become recording studios and talent green rooms while the main hall and patios host tapings, cast conversations, and invite-only fan Q&As — production, talent, and guests separated without losing the intimacy or the South Congress energy.
Artist, partners & friends listening session
An off-stage, off-campus listening or preview for an artist, label, or brand partner. Guests arrive at the front garden for casual drinks, move into the main hall for a listening experience or stripped-down set, then drift to the back courtyard for post-show hangs — a private world, not a public showcase.
VIP day lounge & nightcap house
A home base on South Congress for a brand's VIPs, artists, and top clients to recharge between shows. Daytime coffee, light bites, and work-friendly nooks; evenings shift to cocktails and small-group hangs on the patios — a fluid, all-day come-and-go that still feels curated and under control.
Content & podcast tapings
Green rooms, private rooms for off-stage prep, and a built-in sense of occasion before an invited audience. Bring the cameras; we protect the flow.
Board & leadership summits
Pair a working agenda with the gravity of an Austin festival week. Private rooms by day, a hosted dinner by night, no logistics churn in between.
A church, reimagined.
The history stayed.
Arena Hall began as an old church in 1945 — and you can still feel it. The proportions, the light, the sense that you have walked into somewhere that matters. We have carefully renovated and reimagined the building as a modern private venue, while keeping what made it special: a quiet, almost sacred gravity you will not find in a hotel ballroom.
Stepping inside feels like discovering a room the rest of the city does not know about — now dedicated entirely to high-touch gatherings, real conversations, and experiences worth protecting.
Production specifics to be confirmed during walk-through.